Demand for AI-powered retail booms
SAP Emarsys recently announced its AI Product Finder, a new tool that revolutionizes how brands recommend products and personalize their customer experiences.
The new Product Finder was previewed at the SAP Emarsys Power to the Marketer event at Josette, Dubai, and comes as a response to a significant rise in consumer demand for AI in commerce, with SAP Emarsys data showing 91% of UAE shoppers think artificial intelligence has improved their retail experiences, the technology giant said in a press communique.
With Generative AI now taking center stage across many industries, SAP Emarsys is reaffirming its decade-long AI heritage through the announcement of new AI tools designed to empower marketers and new industry-leading research into AI.
New research
The new research, which surveyed 2,000 consumers and 150 marketers in the United Arab Emirates, found that 44% of consumers believe AI has made shopping easier. Nearly a third (28%) also feel that AI is helping to make their retail experiences more personal, while 45% say AI helps them to find new products.
As a result of these benefits, 85% of shoppers now want to see greater integration of AI into retail — a major boost in consumer demand. The AI Product Finder will enable intuitive search of a brand’s extensive product catalog, allowing marketers and retailers to quickly locate and incorporate the most suitable products into their campaigns, the press statement continued.
AI-first approach
SAP Emarsys leads with an AI-first approach, helping over 1,500 global customers, including renowned brands like Gibson Brands and PUMA, to achieve a competitive advantage by fostering true customer loyalty through AI-driven omnichannel personalization.
“By embedding AI into everything we do, SAP Emarsys empowers our customers to save time and effort on complex tasks, enabling them to focus on ROI and delivering unparalleled customer experiences,” emphasized Sara Richter, Chief Marketing Officer, SAP Emarsys.
“Our continued research indicates that consumers and marketers share these concerns. SAP Emarsys is dedicated to upholding the highest standards of effective and efficient data privacy, while strongly advocating for new regional and global Acts,” concluded Marwan Zeineddine, Managing Director, SAP UAE.
