Launches a new chapter in globalization strategy
SOUEAST Motor recently hosted the ‘Hi, SOUEAST’ Global Investment Promotion Conference in Fuzhou, China, attracting hundreds of potential partners from 23 countries.“SOUEAST Motor aims to expand its presence in over 80 countries and regions, establishing 1,500 sales networks. We will invest in 10 factories and three manufacturing centers worldwide, aiming to achieve the strategic goal of 500,000 units in overseas sales by 2029. Our strategic goal is building a world-class brand, becoming a first-tier exporter in China,” stated Ke, Vice President, SOUEAST Motor,
By Leveraging the top R&D team and world-class supply chain, SOUEAST Motor plans to launch 13 innovative models within five years, spanning ICE, PHEV, and BEV options across SUVs and sedans to target diverse global markets from B to D segments.
Technology focus
At the conference, SOUEAST Motor unveiled its latest flagship, the S09, featuring 2-wheel and 4-wheel drive options, which will launch in Saudi Arabia in 2024. Focusing on technology and luxury, the S09 boasts a new style design, an intelligent space, an exceptional powertrain, and exquisite craftsmanship.
Meanwhile, SOUEAST Motor’s foray into the Middle East marks a pivotal chapter in the global journey. The construction of a sprawling 6,500-square-meter spare parts warehouse in Dubai is a testament to SOUEAST Motor’s commitment to serving the Middle East market.
At the conference, SOUEAST Motor unveiled its ‘EASE YOUR LIFE’ proposition, centered around stylish, comfort and warm-tech automotive solutions aimed at providing modern urbanites with an easy and comfortable experience amidst their fast-paced lives.
Four pillars
“We proactively develop LHD, RHD and EU markets, relying on four pillars which are new brand, new products, new channels and new marketing. We will provide various support for our global partners, including support from after-sales service, KD factory construction, finance, IT system, personnel allocation and business policy,” commented Chen, President, SOUEAST Motor International.
Established in 1995, SOUEAST Motor has 20 years of global operations, aiming to further earn trust and praise from global consumers with exceptional products and services, heralding a new era in international development.
SOUEAST Motor welcomed high-quality partners to join forces, leveraging shared our strategic resources and technological advantages to achieve mutually beneficial growth. Together with global partners, SOUEAST Motor aims to shape a new landscape for future mobility, the press communique concluded.