Encourages the adoption of sustainable alternatives
Carrefour, which Majid Al Futtaim owns the exclusive rights to operate in the UAE, is celebrating the internationally observed Plastic Free July by promoting the use of its durable, resusable juco bags with offers and rewards, in addition to limiting the availability of its reusable plastic bags throughout its stores in the country.
To mark the start of Plastic Free July, Carrefour is offering customers a 33 per cent discount on Carrefour’s durable, reusable juco bag, while customers who bring their own reusable bags or opt to purchase one in-store will be rewarded with 5 extra SHARE points.
“Our efforts are aligned with the UAE leadership’s goals to eliminate single-use plastics. We hope to create tangible results that shift customer attitudes towards more sustainable shopping behaviour for a greener future,” commented Samar Elmnhrawy, Senior Vice President, Human Capital and Sustainability, Majid Al Futtaim Retail.
Dedicated to a plastic-free future
In its ongoing commitment to sustainability, Majid Al Futtaim Retail, in partnership with BEEAH and Sparklo and through its Reverse Vending Machine initiative, has collected over 20 tonnes of recyclables, which in turn prevented the release of over 125 tonnes of CO2.
Carrefour’s decision to reduce the use of plastic bags aligns with the priorities of ‘Better for the Planet’, a key pillar of the retailer’s ‘Choose Better’ programme designed to empower, educate, and reward customers to shop smarter and live better, a press communication concluded.