Launches a dynamic range of ZERO-line eco-friendly construction products
MAPEI Group, the world’s leading Italian manufacturer of chemical products for the building industry, has announced the launch of its sustainable ZERO Line products in the Middle East and Africa (MEA) region.
With 60% increase in global sales of its ZERO product range in 2023, the line underscores the rising market demand for environmentally friendly solutions regionally.
MAPEI’s ZERO line in the UAE and the wider region includes a dynamic range of construction products across Ceramics and Natural Stone, Cleaning, Maintaining, and Protecting Surfaces, Waterproofing, Concrete Repair, and other business lines.
Committed to reducing the carbon dioxide (CO2) emissions generated by its products, MAPEI expects to compensate for more than 10,000 tonnes of CO2 emissions in carbon credits across operating MEA markets, according to a press communique.
Sustainability
“Sustainability is a key cornerstone at MAPEI. We are proud to introduce the ZERO Line products into the market. This launch marks a significant milestone in our journey towards sustainability, offering consumers innovative products that have quality, durability and are both effective in performance and environmentally friendly,” asserted Stefano Iannacone, Regional Director, MAPEI Middle East and Africa.
MAPEI’s ZERO line is developed by optimising formulations and production processes coupled with the use of more sustainable packaging and raw materials for a considerable reduction in CO2 emissions.
With the UAE launch in June 2023, MAPEI’s photovoltaic panels have saved almost 1000 tonnes of CO2 emissions in one year.
