The Dubai Mall’s newly renovated Subway® restaurant introduces self-order kiosks
Showcasing Subway’s Fresh Forward 2.0 design concept, Kamal Osman Jamjoom (KOJ) proudly reopens the brand’s flagship restaurant at The Dubai Mall’s Level 2 Food Court.
The remodel features a slew of cutting-edge features, making it the first store in the Middle East to incorporate Subway’s innovative self-order kiosks and an anamorphic screen.
The launch positions the store as a centerpiece of Subway’s Fresh Forward 2.0 concept, the latest iteration of its global restaurant image designed to enhance guest experience and improve convenience. It does so through added brand personality and vibrant décor elements, including bold wall graphics, localized messages and signage and elevated lighting.
Milestone
The reopening event, attended by Subway’s top global executives, including CEO John Chidsey and EMEA President Carrie Walsh, alongside Kamal Osman Jamjoom, Founder and Chairman, KOJ, and Hisham Al Amoudi, CEO, KOJ, marks a significant milestone for both the Subway® brand and KOJ’s growing presence in the UAE’s retail and F&B sectors.
Since acquiring the Subway franchise in late 2021, KOJ, with a pioneering legacy of 35 years in the retail business, has swiftly taken over the UAE market, growing its first-ever F&B brand to 140 stores nationwide.
“This store is a testament to Subway’s ongoing commitment to innovation and to providing our customers with the best possible service,” remarked Ayman Al Khaled, Brand Director at Subway UAE.
