The Swiss national has been tasked with supporting the corporate strategic vision of Farnek
Leading UAE-based smart and green facilities management (FM) company Farnek has appointed Khaldun Aburok as Director of Business Development.
Aburok’s previous experience in business development includes a senior role with major Japanese corporation OMRON in Amsterdam.
He started out as a field sales engineer based in Switzerland, and after almost three years’ service, in 2015, he was promoted to regional sales manager for the MENA region, heading up the Dubai branch office.
“Khaldun has a great deal of engineering sales experience, both here in the UAE and Europe, and has a very strong technological background. Therefore, given the challenging market conditions due to the pandemic, he was the ideal candidate to drive our business growth strategy,” said Markus Oberlin, CEO, Farnek.
The Swiss national’s responsibilities include directing the business development department’s day-to-day activities, developing the sales team, improving quality management and client relationships.
“Environmental and social awareness, innovation, and technology are at the forefront of Farnek’s corporate strategy, which are values and aspects of the business that I am passionate about,” affirmed Aburok.
Farnek has invested more than one million dollars into research and development to advance innovative tech-driven initiatives such as biometrics, its multi-functional smart-watch technology, and, more recently, its disinfection tunnel, a press communiqué indicated.
