Innovative solution enables passengers to pre-order quality meals
Dnata and iFleat, an airline innovation and technology leader, one of the world’s leading food delivery providers, have joined forces and successfully launched a revolutionary pre-order in-flight retail initiative in The Netherlands.
The three companies’ innovative solution will be gradually introduced in new markets, bringing high-end, creative meals and snacks to airline passengers around the world. The partnership marks a significant shift in in-flight food and beverage supply.
Transavia, part of the Air France-KLM Group, launched the service from Schiphol Airport in September, with a planned roll out to more Transavia destinations in the near future.
Robin Padgett, Divisional Senior Vice President, dnata’s Catering Division, said the initiative opened up the global airline food and beverage market to high-street brands, labelling it a step-change in the in-flight dining experience.
“This new service offering and through technology, we’re putting choice in the customers’ hands and delivering a revenue-generating service for airlines, while also reducing food waste on board,” remarked Jaap Roukens, Founder, iFleat.
dnata and iFleat are now planning a further rollout of this innovative service which is a perfect complement to existing in-flight retail and catering services.