The Barakat Group will re-launch with a new logo and packaging across its current products portfolio
Founded in 1976, the Barakat Group, one of the leading suppliers of a diverse spectrum of fresh produce, has now embarked on its most ambitious re-stage campaign in line with the rapidly changing consumer trends of health and nutrition.
After 44 successful years, Barakat Group introduces a fresh look and feel to appeal to a wider demographic of customers who are attuned to the importance of health and nutrition in their daily lives.
Recent studies have indicated that the Middle East and Africa fruit and vegetable juice market is projected to register a CAGR of 6.24% during the forecast period, 2020-2025. The entire GCC fruits and vegetable market is expected to register a CAGR of 8.6% during the same forecast.
As part of the brand redesign, it will continue to strengthen its ecommerce platform which was unveiled in 2018. This includes partnerships with online marketplace such as noon.com facilitating Barakat to broaden its consumer base by bringing together freshness and convenience.
“With a promising outlook, as well as big plans to continue to grow through e-commerce and explore exciting sustainable partnerships and practices, we are confident in this new direction for the Barakat brand,” explained Rashid Mohammed Alabbar, Member of the Board of Directors, Barakat Group.
In addition to the restart, Barakat Group is implementing long-term strategies, such as forming agreements and partnerships to adopt sustainable and environmentally responsible practices for the Group.
