Recycling incentives to be launched
Bee’ah has joined forces with PepsiCo, one of the leading food and beverage companies, to support the company’s commitment to collect and recycle the equivalent of 100% Aquafina plastic packaging produced in the UAE in 2021.
The pledge is in line with the UAE’s goal to divert 75% of total waste from the landfill and is part of PepsiCo’s ongoing goals to reduce, recycle and reinvent for a more sustainable food system. PepsiCo’s local bottling partner, Dubai Refreshment Company will support this ambitious goal.
As part of the partnership, Bee’ah will oversee the collection, transportation and recycling at their Material Recovery Facility (MRF) of polyethylene terephthalate (PET) plastics. Bee’ah’s MRF is one of the largest and top producers of plastic recyclables in the Middle East with an annual capacity of over 600,000 tonnes.
“As the Middle East’s sustainability pioneer, Bee’ah is leading the charge for a circular economy and zero-waste targets in the UAE and wider region,” noted Khaled Al Huraimel, Group CEO, Bee’ah.
“We are increasing recycling rates, increasing recycled content in packaging, and increasing the recyclability of packaging, enabling us to reuse packaging material rather than treating it as waste,” observed Aamer Sheikh, President and General Manager at PepsiCo-Middle East, North Africa and Pakistan.
To encourage consumers to join PepsiCo’s commitment for sustainability, Bee’ah will also leverage its community recycling incentivization programme–Bee’ah Rewards, which uses a blockchain-powered mobile app to track recyclers’ deposits of plastic bottles at any of Bee’ah’s collection points.
