The move reflects the company’s commitment to the region
Serco, the international public services company, has promoted their Corporate Development Director Daniel MacGregor to Chief Growth Officer, a new role for the Middle East region, the company revealed in a press statement.
The new Chief Growth Officer role will oversee multiple parts of the Serco business responsible for the development and implementation of the Middle East strategy including all customer discovery, solution and proposition development in addition to programme transitions, marketing and communication and managing Serco’s user centre design agency ExperienceLab.
Effective immediately, the new role will be responsible for driving Serco’s Middle East growth agenda and bringing global capabilities to the region in support of government visions. MacGregor’s objectives will also include driving greater efficiencies and transparencies in Serco Middle East operations and improved ways of working to continue to support, understand and serve Serco’s many varied customers’ needs.
MacGregor originally joined the Serco Middle East business in 2004, as a Market Intelligence Analyst and was since promoted into his new role to the executive leadership position of Corporate Development Director.
“In bringing our business development and growth functions together, and under Daniel’s leadership, we are strengthening our growth commitment and ensuring a more streamlined, integrated approach that will better support our strategic plans to support governments and organisations in the region realise their visions,” remarked Phil Malem, CEO, Serco Middle East.
“Our purpose is to bring National Visions to life and this is a region where governments set the highest bar in that regard. We will continue to solve government challenges and support them with new innovative solutions that place positive outcomes at the centre of our service offerings,” commented MacGregor.
