Company has joined forces with several leading EV manufacturers globally
Bridgestone EMIA has highlighted the significance of electric vehicles (EVs) as a potential sustainable solution for the automotive sector and indicated the market’s promising future in the Middle East during its participation at the Electric Vehicle Innovation Summit (EVIS).
During the Summit, which was held recently in Abu Dhabi, the company emphasised the rising demand for premium tyres and technologies to meet the specific requirements of the EV segment.
“We have adopted a circular business model at our company to navigate the automotive industry towards a sustainable future, embracing green practices and decarbonising techniques across the value chain,” asserted Gaurav Malhotra, Head of Consumer-PBU Middle East and Africa, Bridgestone EMIA.
In line with its commitment to delivering sustainable and efficient mobility solutions, Bridgestone has joined forces with several leading EV manufacturers around the world to develop a range of innovative tyres that cater to the special and evolving demands of electric vehicles.
Through its alliance with Webfleet Solutions, Bridgestone aims to assist fleet managers and boost corporate productivity with its data-driven fleet management solution. Furthermore, the company also acquired Arvento Mobile Systems, a digital solutions provider, to streamline fleet operations and broaden its product selection beyond tyres.
Bridgestone has also partnered with electric vehicle start-up Fisker to introduce an all-electric SUV across various European markets, capitalising on the enormous prospects in the EV sector.
