Facilitates innovative E-store integration on the Botim App
Astra Tech (Astra), the leading consumer technology holding group in the MENA region, has announced its joint venture with JW Holdings, a bouquet of multiple, diversified business lines.
The collaboration will innovatively integrate RD within the Botim ultra-app’s e-store, allowing users in UAE to purchase a wide range of consumer durables to be delivered in Pakistan through RD’s extensive retail chain network of 150+ outlets, spanning across 130 cities, according to a press communique.
In addition to providing a seamless, cross-border electronic shopping experience through the ultra-app, Pakistani expats based in the UAE will benefit from Shariah-compliant financing options up to 12 installments, offering added convenience and financial ease.
This strategic partnership is a significant milestone for Astra Tech, reflecting its commitment to harnessing technology and strategic alliances to cater to diverse customer needs. It also brings RD’s extensive presence in the Pakistani market to offer reliability and trust for the ultra-app users, as they deliver purchased items to friends or family in Pakistan.
Sharia compliant
“By ensuring a seamless user experience and introducing Shariah-compliant financing options, we remain steadfast in our commitment to enhancing the lives of our users and meeting their diverse needs, while offering a range of inclusive financial services,” commented Abdallah Abu Sheikh, Founder, Astra Tech and CEO, Botim,
“JW Holdings through its retail channel RD, will revolutionize the way of shopping Consumer Durables for its consumers living in UAE,” remarked Muhammad Javed Afridi, CEO, JW Holdings.
Botim users outside of the UAE can still purchase consumer electronics from RD through the ultra-app to have them delivered in Pakistan, however, Shariah-Compliant installment financing plans are currently only available to users in the UAE.
