New flagship outlets planned for GCC, Levant & North Africa Region
Global electronics leader Hisense has revealed its plans to build on production capabilities and sales growth opportunities throughout the Middle East and North Africa (MENA) as it gears up for the opening of two new production facilities, new offices, and three new flagship stores across the Levant, GCC and North Africa, the company announced in a press communique.
“Our expansion strategy means we are even better placed than ever before to bring our high-performance display technologies and quality premium product offerings to more of our customers across the MENA region,” commented Jason Ou, President, Hisense Middle East and Africa.
Hisense is looking to build on its MENA growth trajectory, which has seen it emerge over the past decade as one of the most preferred brands of regional consumers.
Hisense’s regional growth has been elevated by the expansion of local offices in Saudi Arabia, Iraq, Egypt, and Algeria, improving regionwide operations and a more robust partner network and relations strategy. This advancement has also brought the brand closer to its key markets, allowing Hisense to better cater for its end users and network partners.
Hisense is also making huge inroads into the region’s B2B air-conditioner market with a growing reputation for product efficiency. Moreover, regional white goods revenue grew by 10.33 per cent wherein air conditioning displayed a subsequent increase of 20 per cent in 2023 as compared to 2022 YTD.
To the existing smart home appliances of refrigerator line-up, Hisense plans to shortly bring in smart 5S laundry series and Smart Air conditioning that are wi-fi, voice and APP controlled into the region.
