Opens a new premium Jeddah showroom in partnership with the SARA Group
The GROHE brand, part of LIXIL, is expanding its footprint in Saudi Arabia with a new premium showroom in Jeddah in partnership with SARA Group, Middle East’s distributor and retailer of premium sanitary products.
The recent inauguration offered a window to a world of exquisite design, innovation, sustainability, and products. Consumers will have the opportunity to discover GROHE’s range of bestselling bathroom and kitchen solutions that have been specifically crafted to meet sustainability and contemporary design standards.
The new showroom is expected to meet the growing demand for high-quality sanitaryware fittings in the Kingdom as luxury real estate and hospitality projects take off, according to a press communique.
Milestone
“We are delighted to announce yet another milestone in the Kingdom of Saudi Arabia. Our partnership with SARA Group will enable us to showcase the beauty, elegance and cutting-edge innovation that defines GROHE’s products. Equally, GROHE’s commitment to sustainability is aligned with the KSA Vision 2030, contributing to the circular economy in the Kingdom and bolstering the thriving hospitality and real estate industry,” affirmed Fawzi Dernaika, Leader, KSA, LIXIL EMENA.
“With this new showroom, we are focused on delivering the most innovative solutions for our customers in Jeddah and beyond,” he added
Unparalleled product range
“We are delighted to work with the GROHE brand to bring their unparalleled product range to customers looking for innovation, style, and functionality. Our team is looking forward to delivering personalised services to ensure that customers find exactly what they are looking for,” observed Maher Tahan, Vice President, SARA Group.
GROHE’s range of products is designed to suit modern lifestyles and sustainability demands – such as touchless faucets that can reduce water consumption by up to 70% and contribute significantly towards green accreditation. In the last ten years alone, GROHE brand has received over 300 design and innovation awards as well as several top rankings as one of Germany’s most sustainable large brands, the press statement concluded.
