A ‘power tool’ for dealers, Seezar checks dealer inventory and car review sites
A new AI-powered virtual assistant is set to help car buyers research, select and purchase cars through dealer websites at any time of the day.
The Seezar virtual assistant is specifically designed for the automotive retail sector and will help dealer’s complete full digital sales outside of working hours. It will also give them the opportunity to pass it over to a human salesperson if necessary, for a complete omnichannel experience, according to a press release.
Currently being piloted in the UK by leading automotive omnichannel retailing services provider, Automotive Transformation Group (ATG), the virtual assistant has been designed by specialist software-as-a-service (SaaS) developer, Seez, to engage customers with a natural conversational interface on a dealer’s website, effectively serving as a 24/7 sales assistant for dealer staff.
A recent survey carried out by Seez found that 73% of visits to dealer websites occur outside of typical opening hours, specifically after 5pm on weekdays and on weekends.
Data-rich AI engine
Where conventional chatbots have simple responses and basic data capture, Seezar uses a powerful, data-rich AI engine that is integrated with specific resources on the internet and multiple dealership sales ecosystems.
This means it can provide unparalleled customer service, deliver sophisticated responses to complex questions, and will be able to complete an entire vehicle sale digitally, the press statement continued.
Harnessing real-time access to specific resources on the internet and the dealership ecosystem, Seezar can support customers throughout their car buying journey, presenting reviews from car magazines and social media to help provide personalised vehicle comparisons and recommendations from a dealers’ current stock.
Seezar’s own AI algorithm has been intelligently programmed specifically for the automotive retail industry. When asked for the best deal, it did not just provide customers with the cheapest option but considered additional factors such as vehicle age, suitability and mileage.
Right fit
Customers don’t need to know exactly what they are looking for and can instead ask for vehicle recommendations based on their needs, such as a family sized vehicle able to cope with harsh winter conditions. Salespeople and customers alike can use Seezar to search dealer inventory and compare with alternative suggestions to ensure the right fit.
“Seezar isn’t just about improving chatbots; it’s a game changer because it’s transforming the entire shopping experience into something personalized and efficient. The days of tirelessly navigating between multiple websites for information are almost over,” stressed Tarek Kabrit, Founder and CEO, Seez.
“With Seezar, you get information that is customized and personal, making it an efficient experience. It’s the future of shopping, tailored to you, not just for cars, but across lines of business,” he concluded.
