With a portfolio of 31 brands, L’Oréal Middle East is the leading beauty company in the region
L’Oréal was first introduced to the Middle East in the 1960s, through local distribution partners streamlining the sale of its products. In 1998, L’Oréal recognized the vast potential of the beauty market in the region and opened its regional office to establish a presence closer to its consumers. The Group reinforced its regional presence by opening L’Oréal Saudi Arabia in 2011, followed by L’Oréal UAE in 2017.
Over the past 25 years, L’Oréal Middle East has expanded from 11 employees to over 500, representing 54 nationalities – demonstrating its role in job creation and community development. Today, the Group operates in over 10 countries and distributes 31 brands to140 million consumers in the region.
Climate Change
Along with its long-standing partner Mohebi Logistics, one of the leading retails logistics companies in the UAE, L’Oréal Middle East launched its first fleet of electric vehicles to serve the UAE market.
Garnier, under L’Oréal’s portfolio, has recycled 340 tons of waste in Saudi Arabia, resulting in the conservation of 2.3mn gallons of water and 1.9mn Kilowatt-hours of energy.
Pioneering Change
At the core of the L’Oréal’s strategy lies innovation, driving forward groundbreaking solutions to address the diverse range of consumer needs, beauty challenges, and environmental issues.
As part of the L’Oréal’s commitment to tackle environmental issues, the Group has acquired the Swiss startup Gjosa, with an aim to reduce salon water usage by 69%. Set to launch in the region, this initiative will target 500 salons per year, resulting in approximately 35mn gallons of water being saved every year.
“Our journey in the region has been marked by a dedication to empowering communities and women, addressing climate change, and driving technological advancement in the beauty industry. We are excited to continue shaping the region’s beauty landscape through sustainability and innovation,” remarked Laurent Duffier, Managing Director, L’Oréal Middle East.
