Joins the Global Executive Committee
As part of the implementation of the ‘Push to Pass’ strategic plan, the Groupe PSA Global Executive Committee has been revamped.
Samir Cherfan is appointed Executive Vice President of Middle-East Africa region and becomes member of the Global Executive Committee.
Having successfully contributed to the results of the Group in Middle-East Africa since 2017, Samir Cherfan will bring his vast knowledge of the markets and partners of the Region as well as his experience in various jobs of the automotive industry, such as engineering, programs and business activities acquired from different manufacturers.
He replaces Jean-Christophe Quemard, Member of the Global Executive Committee, appointed as Groupe PSA’s Executive Vice President for Quality. His appointment is effective 1 September 2019.
“These two appointments aim at strengthening the implementation of our Push to Pass strategic plan, which targets especially the accelerated deployment overseas and a TOP 1 position in terms of quality. The experiences and skills of Samir Cherfan and Jean Christophe Quemard are invaluable to the company,” commented Carlos Tavares, Chairman of the Managing Board of Group PSA.
