Contract win marks the next phase of Bee’ah’s international expansion after proven successes in the UAE
Bee’ah, (environment in Arabic), the award-winning UAE-based sustainability and environmental services pioneer, has been appointed as the waste management partner for Egypt’s new Administrative Capital, which is being developed by the Administrative Capital for Urban Development and is one of the largest urban development projects in the world.
Bee’ah, the six-time winner of the Waste Management Company of the Year in the Middle East, is the latest in a long line of UAE success stories to expand internationally and take its advanced practices beyond borders.
After a hotly contested bid by all major players in the waste management industry, Bee’ah will provide its innovative solutions to the 71,400-hectare new capital that will house an anticipated population of 6.5 million and 21 residential areas.
To achieve an 80 percent waste diversion rate in the city, Bee’ah devised an integrated approach to environmental management for the new capital by bringing the best of sustainable practices in waste management and technologies to enable a circular economy for Egypt and reduce dependency on landfills.
“As sustainability imperatives become top on the agenda for governments, businesses and communities, Bee’ah will continue to drive our vision of to be a pioneer of sustainable quality of life in the Middle East and beyond,” stated Salim Bin Mohamed Al Owais, Chairman of the Board of Directors, Bee’ah.
“Bee’ah aims to make a sustainable quality of life a reality in the Middle East and beyond, through a twin-pillared strategy of digitalisation and sustainability across our operations,” remarked Khalid Al Huraimel, Group CEO, Bee’ah.
