In a new first, Oasis Water is now available in Tetra Pak packaging
Oasis, the water brand of UAE based National Food Products Company (NFPC) has staked its claim as the first beverage brand in the GCC.
In a new unprecedented initiative, Oasis Water will provide drinking water for the consumer market in Tetra Pak carton packages, environmentally-sound packaging material that boasts a wealth of biodegradable and recyclable properties.
The pioneering Oasis product was unveiled at Gulfood and reaffirms NFPC’s commitment to an innovative sustainability agenda.
The main material used in Tetra Pak package is paperboard, a renewable material made from wood. It is Forest Stewardship Council™-certified and features six layers that protect the contents from sun, air and light.
Cardboard is the main component used, and it is sourced from trees with new trees planted to replace the ones used for production. A number of Life Cycle Analysis (LCA) studies have assessed that the Tetra Pak carton is generally attributed with the lowest environmental impact of all packaging formats.
“Our decision to provide drinking water within Tetra Pak packages, which provides so many waste reducing benefits, is our keen commitment in addressing the serious issues of global pollution,” affirmed Iqbal Hamzah, Group CEO, NFPC.
“We are excited and proud to see our customers adapting sustainable packaging solutions in the UAE which is becoming more and more aware of the environmental cause,” asserted Amar. Zahid, President, Middle East & Africa Tetra Pak.
NFPC (National Food Products Company) was founded in 1971 with the establishment of a dairy production facility in a desert location. Brands under the NFPC umbrella include, Lacnor, Oasis, Blu, Royal Bakers, Gulf & Safa, Milco and Melco.
