Peugeot showrooms to open in Khobar, Riyadh and Jeddah
Groupe PSA, the French automotive manufacturer of Peugeot, Citroen, DS and Opel brands has announced AlMajdouie as the new Peugeot dealer in Saudi Arabia. The announcement was made recently at a press conference following the inauguration of the Peugeot Khobar showroom in the presence of regional media and distinguished guests.
The first AlMajdouie-Peugeot showroom, located in Khobar, spans 2,200sqm in total and with the capacity to display nine cars on the showroom floor.
With the Khobar showroom up and running, AlMajdouie plans to expand Peugeot’s presence in the Kingdom by opening two more showrooms in Riyadh and Jeddah by June 2020. Medium-term plans for the brand include opening showrooms and service centres in eight cities across the Kingdom by 2024.
“We are confident in AlMajdouie’s knowledge and established reputation in the Saudi market; their network of 13 dealerships and 40 service centres is a testament to their ability to maintain customers and offer top-notch aftersales services that match Peugeot’s own high-end offering,” affirmed Samir Cherfan, Executive Vice President-Middle East and Africa Region, Groupe PSA.
“Following a record year for the brand across the GCC, with a 72 percent increase in sales, now is the perfect time for Peugeot to re-establish its presence in the Kingdom,” asserted Rakesh Nair, Managing Director, Groupe PSA-GCC
“We are proud to be trusted as Peugeot’s exclusive dealer in the Kingdom and we foresee great growth for the brand locally. Since the brand’s comeback in the region in 2017, it has introduced several new models in a variety of segments and has become a force to be reckoned with in the high-end mainstream segment,” commented Yousef Ali Almajdouie, President, AlMajdouie Group.
The Peugeot 508 had its Saudi launch alongside the announcement of the new partnership. The premium sedan is powered by a 1.6 litre inline 4-cylinder PureTech engine and is mated to a 6-speed automatic transmission with manual and sports mode. The combination delivers 165 Hp at 6,000 RPM and 240 Nm of torque at as low as 1400 RPM.
Founded in 1965 by Shaikh Ali Ibrahim Almajdouie, Peugeot’s new authorised exclusive dealer in Saudi Arabia employs 5,000 people in the automotive division alone which is one part of the Group’s vast portfolio.
Operating in other auto motive-support activitiés including financing, leasing, and logistics, further cements AlMajdouie Group’s commitment and ability to enhance the Peugeot brand name in the Kingdom of Saudi Arabia.
