New appointee ready to accelerate digital growth in the UAE
Virgin Mobile UAE has announced the appointment of Rob Beswick as the new Managing Director.
Beswick’s vision for Virgin Mobile UAE is to build on Virgin Mobile UAE’s position as the customer champion by creating a benchmark digital model for the mobile industry.
With his extremely well-rounded experience, he has been instrumental in the success of the Virgin Mobile brand in the Middle East, firstly in Saudi Arabia and more recently with the launch of Virgin Mobile’s fully digital offering in the UAE.
“At Virgin Mobile, we are focused on using digital as a platform to improve the mobile experience for the customer; we are committed to giving our customers an all-around amazing mobile experience at every touch-point,” commented Rob.
“Beswick has played a key role in the continued success of Virgin Mobile across the Middle East and I wish him success in his new role,” commented Erik Dudman Nielsen, CEO, Virgin Mobile Middle East & Africa.
