Senior company and agency partner officials attend inaugural ceremony
Karcher, in partnership with Sedana Trading, recently opened the Karcher Centre Sedana in Abu Dhabi’s Musaffah Industrial enclave in the presence of HE Goetz Lingenthal, Ambassador of Germany to the UAE.
The opening of the new flagship store was attended by Richard Nouira, Managing Director of Karcher Middle East; Karim Daniel, Operation Manager of Sedana Trading; Christian May, Managing Director Retail Channels and Axel Stolz, Executive Vice President, Sales Export, at the Karcher Group.
The setting up of the Karcher Cenre Sedana Abu Dhabi reflects the close collaboration between the two companies. The partnership between the two companies has grown significantly since 1978 when Sedana Trading first introduced the Karcher brand to UAE with ‘Hot High’ pressure washers.
Karcher’s commitment to delivering outstanding performance in efficient cleaning solutions has seen the company’s presence in the region expand following the opening of its Middle East headquarters in 1998 in Dubai.
“The opening of the flagship Karcher Center Sedana Abu Dhabi, is a testament to its fruitful partnership with Sedana,” explained Nouira.
