The new development will offer residents a full suite of Lamborghini-inspired home automation, smart security and networked facilities management services
Upscale real estate developer Oriental Pearls has signed a multi-million dollar agreement with Italy’s Tonino Lamborghini to bring the latter’s standards of luxury branding and customization to the Royal Pearls master-planned community currently taking shape in Dubai’s Meydan One district.
Through this partnership, the family-owned and 1981-established Tonino Lamborghini company has granted Oriental Pearls the exclusive rights to use its brand promoting the trademark distinctive Italian style in the real estate sector for a minimum period of 10 years.
“We are delighted to partner with Tonino Lamborghini for our upcoming projects in Dubai, beginning with Royal Pearls. Oriental Pearls specializes in developing upscale living spaces and themed communities and Tonino Lamborghini offers a good fit,” commented Ma Guolong, CEO of Oriental Pearls.
Through the deal, Oriental Pearls will also be associated with other Tonino Lamborghini lifestyle accessories to deliver luxury and premium quality real estate concepts across their developments.
Premium partnership
The agreement also grants Oriental Pearls the right to develop and operate, within the Royal Pearls Project, Tonino Lamborghini branded clubs, lounges, restaurants, cafés, gyms, spas as well as Tonino Lamborghini flagship or mono-brand stores in the community.
“I am delighted to start a new partnership in this highly developing sector in Dubai with Oriental Pearls. For the next years to come, our combined efforts will be focused on bringing a new upscale concept of total living to this extraordinary city and country,” declared Tonino Lamborghini.
The unique and innovative 4.6 million square-foot iconic development will see over 7,500 premium freehold apartments being offered to residents, with the first phase of development to be delivered in 2020.
The Royal Pearls community has been designed to offer residents a multitude of well-planned facilities set out across key locations of the master plan. Royal Pearls has carefully curated all its amenities throughout the smart community in keeping with the needs of contemporary living in line with global standards.
