The two companies jointly develop ‘Service Station of the Future’ concept centres
ENOC Group recently announced a new partnership with Microsoft to develop the Service Station of the Future.
A memorandum of understanding (MoU) to create the new service stations was signed by Zaid Alqufaidi, Managing Director, ENOC Retail, and Sayed Hashish, Regional General Manager, Microsoft Gulf.
The ‘Service Station of the Future’ concept centres on the digital transformation of the service station. By linking ENOC services with mobile apps and leveraging artificial intelligence, customers will receive a personalised experience that includes directing them to less busy stations on their routes and reducing their waiting time at the pump.
“Dubai has witnessed transformational growth over the past years, largely driven by the emirate’s ability to adopt innovative technology solutions to spur its development,” said Saif Humaid Al Falasi, Group CEO, ENOC.
“Our collaboration with Microsoft will enable us to transform motorists’ and customers’ experiences. By embracing new technologies and introducing novel ideas, we continue our journey towards supporting the Dubai 2021 Plan to become a smart city”, he added.
“This is what digital transformation is all about; it enables organisations to position themselves at the forefront of innovation, by capturing, enhancing and modernising the end-to-end customer experience,” explained Sayed Hashish, Regional General Manager, Microsoft Gulf.
