Event marks two years of the introduction of the brand in the UAE
Axalta Coating Systems, a global producer of paints and coatings, recently celebrated the success of Challenger, one of its leading global refinish brands in collaboration with its importing partner in UAE, Trichy Trading.
More than a hundred of Challenger users attended the event held at Axalta’s UAE-based Regional Training Centre to mark the system’s enduring market success and showcase its new coverage enhancer concept, which saves time and money, enabling good coverage with fewer coats than before.
Axalta brought Challenger at the end of 2016 to the UAE. Backed by Axalta’s global technology resources, now the refinish system is widely used in body shops for light and commercial vehicle finishing with European quality and easy application in the region.
At the event, Axalta team demonstrated Challenger’s advanced application methods and techniques during hands-on sessions and shared its insight on the auto aftermarket challenges. Customers also witnessed how the Challenger Spectrophotometer work together with its new generation colour software, which is designed to deliver great improvements in colour matching speed and accuracy.
“We are committed to supporting and servicing our large and loyal Challenger customer base through our Refinish Training Centre capabilities, and we thank Trichy Trading for its dedication and hard work as our partner,” affirmed Fadi Medlej, Axalta Managing Director, MENA.
“We are happy to see Challenger has met the needs of our UAE customers, and are determined to continue delivering professional support and services to new and existing customers,” asserted Mohamed Jaffer, owner of Trichy Trading.
