Deal marks the French Lion brand’s entry to Oman and enhances its portfolio in the region
French car manufacturer Peugeot recently inaugurated its first showroom in Oman through a strategic partnership with Al Hashar Group, a leading name in the automotive industry, to introduce a range of the brand’s latest models in the Sultanate.
Held under the patronage of HE Sheikh Sa’ad Bin Mohammed Al Mardhouf Al Sa’adi, Minister of Sports Affairs, the event attracted high-profile attendees from the industry and media, and featured the latest Peugeot models. The partnership comes in line with Peugeot’s strategy to enhance its Gulf operations.
“Al Hashar Group is not only well-known for its automotive legacy, but also for its commitment to providing highly-skilled team and exceptional customer service. Partnering with such a renowned group contributes to enhancing Peugeot’s presence locally and regionally,” remarked Samir Cherfan, Senior Vice President Sales and Marketing at PSA Group, the parent company of Peugeot.
“With over four-decades experience in the automotive industry in Oman, we are ready to take on another venture. Partnering with Peugeot is yet another milestone in the Group’s success story,” commented Sultan Al Kharusi, Managing Director, Al Hashar Group.
Peugeot’s SUV range, comprising 3 models – the all-new 2008, 3008 and 5008, will cater to different customers’ needs. In addition to the Peugeot’s SUV and Passenger ranges, Al Hashar brings the Peugeot commercial van range to the Omani market. With an extensive van range built for professionals, the new-generation Expert van, and the load-lugging Boxer and luxurious Traveller VIP.
All Peugeot ranges have undergone hot-weather testing with GCC spec to ensure durability and reliability in the environmental conditions of GCC countries.
