The P Zero World boutique stocks the entire range of Pirelli tyres
Pirelli’s trademark P Zero World, the latest flagship store, has now opened in Dubai. This bespoke symbol of Pirelli’s retail strategy, and its leading position in the market, now makes its mark in this key Middle East key territory.
A parade of more than 60 supercars belonging to fans and local collectors celebrated the opening of the new store, having first paraded through the city, while the following day more than 200 cars took to the track at Yas Marina in Abu Dhabi for the P Zero Experience: Pirelli’s own brand of track day.
The P Zero World concept has often been characterised as a ‘boutique for tyres’: in other words, a shop where customers can find Pirelli’s most exclusive products alongside services dedicated to the exotic worlds of luxury and sports cars.
The P Zero World boutique is the only places where the entire range of Pirelli tyres is available, such as the P Zero Trofeo R – the road-homologated tyre with the highest performance levels of the entire range – or the Pirelli Collezione for collectors’ cars: designed to combine classic looks with modern performance.
Naturally, the entire range of Pirelli products is available to customers, including motorbike tyres and Velo tyres, as well as Pirelli Design accessories. The exclusive services available to customers of the new P Zero World in Dubai include car valeting and courtesy cars. Not only that: P Zero World allows people to immerse themselves in the world of Pirelli, from the images symbolising the world’s most famous calendar, to the multi-coloured display of F1 tyres.
“Pirelli’s retail strategy is focussed on points of sale activation, in collaboration with partners who are already active on site,” said Gaetano Trezza, Pirelli’s Head of Trade & Operative Marketing.
Pirelli’s Dubai distributor Al Hawai, has worked exclusively with the tyre maker for 32 years.
