Redesigned logo to bring the spirit of Dubai to global travellers
Dubai Airports partnered with action sports brand XDubai to deliver a dramatic stunt by Emirati athlete and skydiver Mohammed Baker as part of the new DXB brand which aims to position the world’s busiest international airport as a major destination for culture, hospitality, and entertainment.
After welcoming one billion passengers, the airport is transforming towards creating immersive experiences that embody the true spirit of Dubai for its customers, as part of its new brand reveal today.
The new brand was first revealed at an official event attended by HH Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai; HH Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai; HH Sheikh Ahmed Bin Saeed Al Maktoum, Chairman of Dubai Airports; Paul Griffiths, CEO, Dubai Airports, as well as VIPs and officials.
The stunning showcase saw what is believed to be the world’s longest free fall attempt that began with a jump out of a helicopter and a glide down Sheikh Zayed Road with the iconic Dubai skyline as backdrop, before swooping under eight lanes of traffic on Dubai’s most famous highway.
The event also saw a live installation by UAE calligrapher and art performer, Diaa Allam, among other creative expressions, aimed at linking the essence of old Dubai with the rich and modern heritage the emirate boasts of today.
