The #11-ranked tyre manufacturing company plans expansion in the Middle East
Singapore-based Giti Tyre Dubai, recently inaugurated its first brand flagship store in Dubai Investment Park, Dubai’s one of the Emirate’s prime industrial zones, in partnership with Amin Auto Care, a 32 year old auto service provider based in the UAE. The inauguration marked the ceremonial signing of a ‘Commitment to Service’ by both partners to provide world class customer service.
One of the world’s largest tyre companies with US$ $3.4bn (AED 12.47bn) revenues in 2017, Giti Tyre has had a strong presence in the Middle East for more than a quarter of a century, selling multiple products in the region.
The Giti Tyre new mega flagship inauguration was led by Chris Bloor, Executive Director, International Sales and Marketing and Chirenj Chandran, Managing Director, Amin Auto Care, along high-ranking officials from Singapore and UAE and local partners. Manish Rathor, Product Marketing Manager, Giti Tyres, UAE, subsequently led a media tour of the expansive store.
Strong partnership
Singapore-based Chris Bloor, Executive Director, International Sales and Marketing, highlighted the importance of Dubai as the Middle East’s first Giti Tyre flagship store base. “The flagship store opening in Dubai is symbolic of Giti opening new doors across the region. The Middle East is important to Giti Tyre’s objectives and providing top service in this region which will continue to be a major focus, across all tyre types and segments,” he remarked.
We are happy to partner with Amin Auto Care. Giti’s retail store programme carefully selects only the stores with best service, customer experience,” he further observed.
“Giti Tyres in conjunction with committed partner Amin Tyre Care is a standout for quality and care. We pride in our synergy that matches tyres that meet exacting roadworthy criteria with excellent service. We plan further inroads and expansion across the UAE. Our pledge to hold fast to exacting standards of service is our invaluable asset,” noted Chandran.
Giti Tyre’s dedication to retail service was highlighted by an unveiling and signing of a ‘Commitment to Service’ agreement-plaque, signed both by senior Giti Tyre and Amin Auto Care executives.
Shared interests
Addressing the assembly, Elson Tsai, Head of International Marketing for Giti Tyre, Singapore, shared the importance of the commitment. “The signing of this agreement is a shared agreement for Giti and Amin Auto Care to provide the best levels of service to our customers. Every regional Giti flagship store must adhere to the rigorous principles of the company and brand in order to be selected,” he emphasised.
With a full range of passenger car, SUV/4×4, and commercial truck and bus tyres produced in eight factories in China, Indonesia, and the US, as well as expanded brand presence, Giti Tyre is strongly poised to continue growing its brand presence in the Middle East, where it has dedicated distribution partners in all major markets.
Giti Tyre recently established a local Middle East office located in the Dubai Free Zone. 1951-established Giti Tyres currently operates in over 130 countries worldwide.
With over 16 Fitting Centres and 800+ Corporate clients they are one of the most widespread service providers in the UAE, Amin Auto Care services some of the prestigious fleets of the UAE such as Dubai Taxi, Cars Taxi, National Car Rental, Massar Solutions, Al Ghurair and Arabian Automobiles to name a few.
