Fergulf Kuwait General Trading is the conduit for Ferrero Products in Kuwait
The Ferrero Group, a global confectionery group, and Al Bustan Al Khaleeji (BK), a leading FMCG food distribution company operating in Kuwait, recently announced a strategic joint venture agreement.
Effective immediately, the joint venture named Fergulf Kuwait General Trading, will see both parties combine forces to directly distribute Ferrero products across the Kuwaiti market.
Designed to consolidate the partnership between both parties, the partnership will see Ferrero apply its unique business approach and expertise to the Kuwaiti market.
“We are confident this strategic alliance will build on the momentum of the past and allow rapid business growth in the years to follow,” commented Mohammed Tawfiq Bin Sultan, Managing Director, BK.
“I believe this strategic alliance is pivotal to the success of Ferrero Gulf in Kuwait moving forward,” observed Guido Ferralasco, Managing Director, Ferrero Gulf.
Founded in 1946 as a family business in Alba, Italy, Ferrero is the third-largest company in the global chocolate confectionery market, with global sales of over US$ 12bn across over 170 countries.
Nutella, Ferrero Rocher, Raffaello, Tic Tac and the Kinder line are some of the product lines from the Ferrero stable.
BK is a leading FMCG food distribution company operating in the state of Kuwait since 1978. With over 50 years of expertise in the business, BK represents world-renowned brands in confectionery, snacks, frozen, canned food and other fast-moving consumer goods.
