Roles expanded for four senior officials
Careem has announced a new, senior leadership lineup as the company implements its 2022 vision to become the region’s everyday Super App.
Experienced Managing Directors will lead expanded geographies and drive growth across new products and services in their respective markets.
The list includes Ibrahim Manna, Managing Director, who will oversee Careem’s developing markets in Iraq, Levant and Turkey and expanded operations in Saudi Arabia and Wael Abou El Ella, Managing Director, Egypt, will also lead Morocco with new market launches planned across the North Africa region.
Bassel Al Nahlaoui, Managing Director Gulf, has his role expanded to lead Pakistan and Co-founder Abdulla Elyas becomes Chairman of the Saudi Arabia operations.
“It is important for us to keep evolving our leadership structures to best align with opportunities and realities. This evolution had to kick into high gear to realise our new Vision 2022 and the aspiration to become the region’s everyday Super App,” noted Mudassir Sheikha, CEO, in an emailed statement to his colleagues.
Careem is doubling down on customer, captain and colleague experiences, product delivery and profitability. Over the next two quarters, the business will begin to provide a broader range of services to customers such as financial services and expanding the on-demand delivery use cases, the company revealed.
Careem’s new leadership structure is set up to drive this growth through better knowledge sharing, efficient collaboration and faster decision making.
Operating across 14 countries in the greater Middle East, Careem currently offers ride-hailing, deliveries and payments to more than 33 million customers and has tech hubs in Berlin, Dubai and Pakistan.
