Customers are offered an innovative way to move around faster
The Roads & Transport Authority (RTA) has announced that the taxi Booking and Dispatch services will move entirely to Hala, the joint venture between RTA and Careem, as of December 7, 2019.
The move heralds a shift from the interactive voice response system of taxi booking in Dubai to Hala e-hailing system on the Careem app to improve quality and positive uptake since the launch of Hala in September 2019.
“This step is part of RTA’s strategic drive to support Dubai Government’s Smart City initiative. This transition comes after a landmark one-millionth booking within days after the official launch of Hala service on 29 August 2019,” remarked Ahmed Bahrozyan, CEO, RTA’s Public Transport Agency.
“The step contributes to RTA’s objective of revamping taxi services in Dubai making the service more accessible through e-hailing, and at the same time advancing the integration of public transit means,” he added.
“The migration of the Dubai Taxi booking process to Hala will continue to ensure the most efficient experience for customers, connecting users to the closest Dubai Taxi at the touch of a button. Hala customers will get a booking confirmation in less than 10 seconds, get a taxi in an average of 3.5 minutes,” commented Clemence Dutertre, CEO, Hala.
