New centre to monitor Etihad’s 3,000 daily shipments and its UAE-wide road feeder services
Etihad Cargo has taken its data-driven digitalization journey another step forward with the launch of its state-of-the-art Cargo Control Centre (CCC) at its head office in Abu Dhabi.
Launching a year after Etihad Cargo embarked on a far-reaching digital transformation strategy, the CCC today becomes the ‘nerve centre’ for real-time monitoring, tracking and active management of all shipments, flights, and UAE road feeder services in an effort to enhance Etihad Cargo’s ‘delivery as planned’ or DAP promise to its customers.
“As our latest digitalization initiative, the Cargo Control Centre shifts our modus-operandi from a historically reactive model, to a truly proactive service delivery machine that strives to maintain the service delivery promise and support customers’ needs every step of their shipment journey,” said Andre Blech, Head of Operations and Delivery, Etihad Cargo.
The centre’s core technology platform builds on Etihad Cargo’s booking and reservation system SPRINT by introducing key ‘always-on’ tracking functionalities. These include shipment planning and performance monitoring across its five dedicated freighter aircraft as well as belly-hold shipments across more than 250 daily passenger flights.
In a second phase, Etihad Cargo plans to add further functionality to the CCC to allow monitoring of its Quick Ramp Transfer shipments at its Abu Dhabi International Airport HUB, providing instant alerts on potentially problematic connections and allowing the customer service team to pro-actively take immediate corrective action.
“By implementing data-driven technology and harnessing the ever-changing digital landscape, we have created a customer-friendly software that provides our team with market leading tools to better serve our customers when they need it most,” said Rory Fidler, Etihad Cargo’s Head of Technology and Innovation.
