Regional FMCG importer wins the distribution rights for leading home and personal care brands
UAE-headquartered Truebell, a leading GCC importer of fast-moving consumer goods (FMCG), has announced the expansion of its home and personal care category following the signing of five new distribution agreements.
The retail and food services division of the company has entered into exclusive distribution agreements with a number of leading brands including Green Cross, Savlon, WaterWipes, Twistshake and Engage and will begin distributing their products during the second quarter of 2020.
These new partnerships come as the beauty and personal care market in the Middle East and Africa reached a value of US$ 34.9bn in 2019, according to Euromonitor International, with the UAE predicted to spend US$ 2.4bn on personal care in 2020.
“The global market for hand sanitisers is predicted to reach US$5.5 billion by 2024. In light of the COVID-19 virus, we are working closely with both suppliers and retailers to ensure a constant supply of these key products at a time when demand is high due to enhanced hygiene measures and continuous hand sanitising to combat the spread of the virus,” affirmed Bhushant J. Gandhi, Divisional Manager, Retail & Food Service, Truebell.
Truebell, in addition to importing a wide range of brands for distribution, also operates as a wholesaler and exporter. The company’s operations worldwide are supported by a well-established distribution and logistics department which uses one of the most advanced computerised stock monitoring systems in the region.
The company also facilitates its’ global exports by utilising large warehousing facilities in the UAE containing over 500,000 sqft of dry and cold storage areas.
