ADDC’s demand-side management programme, Tarsheed to expand its customer base for energy-efficient products
Abu Dhabi Distribution Company (ADDC), a subsidiary of Abu Dhabi National Energy Company (TAQA), recently announced today that it has expanded its Green Corner initiative to LuLu Hypermarket outlets in Al Wahda and Mushrif Malls to attract more consumers to energy efficient products.
The initiative supports ambitions to reduce 20% of Abu Dhabi’s water and electricity consumption by 2030, a core focus of ADDC’s demand-side management program, Tarsheed.
“The introduction of additional Green Corners as part of the Tarsheed programme will assist in ensuring this vision becomes a reality, and we are delighted to be broadening our collaboration with LuLu’s hypermarket chain,” asserted Saeed Mohamed Al-Suwaidi, Managing Director, ADDC.
“We are delighted to continue expanding the Green Corner initiative across our stores in Abu Dhabi, where we make high-quality and energy efficient products accessible to shoppers,” observed MA Yusuf Ali, Chairman and Managing Director, LuLu Group.
Using ESMA rating system, Tarsheed’s Green Corner initiative helps customers choose appliances that have energy efficiency labels with information on appliances’ annual energy consumption rate, providing detailed information on the expected level of savings in their water and electricity consumption.
Salesman have also been trained by Tarsheed’s team to demonstrate sufficient knowledge on ESMA’s efficiency rating, from various appliances and their impact on water and electricity consumption to promoting the high efficient products displayed in green corner stands.
