Company showcased technological expertise and competence at the all-virtual Expo
Xylem, the leading global water technology services company, explained and showcased their solutions at the 22nd edition of the recently concluded three-day WETEX 2020 in Dubai.
Held in a fully immersive 3D environment, the event was entirely digitally hosted by Dubai Electricity & Water Authority (DEWA). According to the organizers, it was the first-ever carbon neutral virtual expo in the Middle East and North Africa (MENA).
Embracing their new and sustainable concepts, Xylem engaged with customers virtually, via an application called EVE, a 3D model where clients can register, create an avatar for themselves and navigate the expo through their PC or smart-phone devices.
Three Xylem representatives were virtually present to engage with the customers, who networked and interacted with one another through the event’s live chat function, as well as scheduled one-to-one meetings, as the virtual landscape housed a networking zone, much like other physical events.
Representatives from Xylem participated in these online talk tracks along with Ian Rodgers, Solutions Architect Assessment Services & Xylem Vue, Xylem, who spoke about sustainable innovation in the session ‘Pipeline Integrity: Understanding today & predicting the future’.
“Turning an event of this calibre completely virtual, for the first time ever, is a reflection of the UAE’s commitment to bringing sustainable development to the region through digital transformation,” observed Frank Ackland, Managing Director-Middle East & Turkey, Xylem.
Xylem brings over 40 years of expertise in water management solutions and has special expertise in emergency planning and response, whilst also providing remote monitoring and control of pump location and performance. The company is committed to providing sustainable solutions to help solve the most challenging water-related problems, explained a press communiqué.
