FOO and XSIGHT Future Solutions to provide customers a seamless experience
FOO, an award-winning fintech solutions provider operating in the MENA region, has partnered with XSIGHT Future Solutions, Majid Al Futtaim’s newly formed digital arm accelerating the company’s digital transformation journey, to provide an embedded wallet experience for Majid Al Futtaim’s retailers, it was announced in a press communique.
Carrefour is the first retailer to adopt this technology and has already launched the solution in the UAE, KSA and Egypt, with more countries to follow. FOO has expedited Carrefour’s current refund process by integrating its closed-loop mobile wallet and stored value account (SVA) solution into Carrefour’s existing mobile app, enabling customers to receive instant refunds to their personal accounts.
The collaboration with FOO will streamline the hypermarket chain’s refund procedure and provide a more seamless shopping experience for its customers. The embedded wallet solution is just the beginning of a long-term partnership between FOO and XSIGHT Future Solutions, laying the groundwork for additional fintech capabilities that will soon be implemented, the press statement continued.
“Embedded finance can significantly enhance consumer experience by eliminating traditional pain points. Integrating a closed-loop mobile wallet into the various Majid Al Futtaim consumer apps improves ease of service, therefore enhancing customer satisfaction and brand loyalty,” affirmed Hussam Kayyal, Chief Revenue Officer, FOO.
“By leveraging FOO’s advanced capabilities, we can enhance our existing digital infrastructure and optimize our operations to meet the evolving needs of our customers,” commented Joe Abi Akl, Chief Corporate Development Officer, Majid Al Futtaim Holding and Managing Director, XSIGHT Future Solutions.
