Annual growth rate of 30 percent projected for insight-driven businesses
SimpliFi, a Cards as a Service (CaaS) platform for MENA and Pakistan, and Lune, a transaction data enrichment and analytics company that is part of Hub71, Abu Dhabi’s global tech ecosystem, have signed a partnership that will harness the power of artificial intelligence (AI) to drive transformative outcomes for businesses in the region.
With an annual growth rate of 30 percent projected for insight-driven businesses, this partnership will capitalize on Lune’s cutting-edge technologies to deliver a “unified financial data platform” to SimpliFi’s customers.
By integrating finance management, data enrichment, and analytics solutions with SimpliFi’s unique card issuance offering, this partnership aims to elevate the potential of financial data for businesses.
Valuable data insights
“Lune’s proprietary machine learning technology will convert raw customer payment and transaction data into valuable data insights, enabling SimpliFi to provide hyper-personalized financial services to its customers.,” commented Ali Sattar, Founder and CEO, SimpliFi.
“Our partnership with SimpliFi will enable us to provide innovative solutions to SimpliFi’s diverse customer base across various verticals,” remarked Helal Tariq Lootah, Co-Founder, Lune.
Lune was selected to join Hub71 in 2022 and has been part of Abu Dhabi’s global tech ecosystem alongside over 240 startups.
SimpliFi, serving clients in the UAE, Saudi Arabia, Bahrain, Egypt, and expanding into new markets, understands the diverse data needs of its clientele, a press statement concluded.
