DET-P&G Partnership boosting growth and innovation in the FMCG Value Chain
The Dubai Department of Economy and Tourism (DET) has recently signed a landmark partnership with multinational consumer goods corporation The Procter & Gamble Company (P&G) which will see the entities work together to contribute towards Dubai’s economic growth in areas including SME development in the fast-moving consumer goods (FMCG) sector.
This strategic partnership, capitalizing on the unique strengths and knowledge of each partner, will serve as a model for public-private catalyst initiatives, not only fostering economic growth and innovation in key sectors but also exemplifying Dubai’s approach to collaborations between government and private sectors.
Signing ceremony
The partnership was formalised in a ceremony at the P&G Innovation Centre in Dubai, attended by Omar Channawi, CEO, P&G Middle East, Pakistan, and Global Entrepreneurial Markets, and Hadi Badri, CEO, Dubai Economic Development Corporation (DEDC), along with other dignitaries.
“Our industry alliance represents a commitment to shared success, harnessing our unique strengths to create a brighter and more impactful future for all stakeholders involved,” commented Badri.
“P&G looks forward to advancing our efforts with our ecosystem partners to pool resources, new technologies, reach and knowledge enabling our growing future in the Middle East region,” remarked Channawi.
The agreement will see both entities come together to enable capacity building programmes to aid Dubai’s small and medium-sized enterprises across the FMCG value chain including technical toolkits focusing on operational excellence, digital and supply chain transformation, and leadership development.
Circular Economy and Sustainability
The partners will also jointly promote Dubai’s circular economy and sustainability initiatives within the FMCG sector, as part of a wider strategic collaborative efforts on an industry level, to align with the UAE’s and P&G’s global environmental goals. P&G is committed to achieve net-zero greenhouse gas emissions by 2040 across its operations and supply chain, spanning from raw material to retail.
