Madi International keen to automate its CRM function
Madi International, a UAE-headquartered Gulf-wide distinguished distributor of haircare, skincare, and beauty products, has transformed its workflows and customer interactions by deploying AI-powered data and CRM solutions from Salesforce.
Madi International has exclusive distribution rights for over 70 wellness brands in five Gulf countries, catering to thousands of B2B customers including beauty salons, retail stores, and pharmacies, according to a press statement.
With its business expanding in response to fast-growing demand for personal care products, Madi International was keen to automate its CRM function, reduce complexity and improve visibility across its thousands of customer interactions. The company also wanted to boost efficiency to help it navigate increasingly fierce competition and tighter margins.
Powerful CRM system
Madi International deployed Salesforce Consumer Goods Cloud, a powerful CRM system with built-in AI capabilities that enables its sales team to automate scheduling, improve visibility of orders, opportunities, meeting notes, and invoices, all in a single CRM record.
“It took us just an hour to set up a data flow between Salesforce and our ERP platform. Using MuleSoft to integrate our systems helped to cut development time by 50%,” remarked Haja Maideen, Digital Transformation Manager, Madi International.
“By deploying Consumer Goods Cloud, we have been able to transform our approach across the business. We’re automating processes and investing our commercial team’s efforts where they matter most, we are raising efficiency, and delivering value for our customers,” stated Rabih Madi, COO, Madi International. “
“This is especially important to help organisations operate smarter and achieve success even amid challenges such as ever-higher customer expectations and global issues including inflation,” commented Thierry Nicault, Area Vice President, MENA, Salesforce.
