Move to enhance customer experience and kindle strategic partnerships
Intelligent power management company Eaton is enhancing its presence in Egypt with the opening of a new office in Cairo. The new office will strengthen Eaton’s ability to deliver advanced power management solutions across key sectors, including oil and gas, utilities, construction, and data centres, according to a press communication.
Additionally, Eaton is reinforcing its commitment to the local market by forming strategic partnerships with prominent local manufacturing partners for Low Voltage and Medium Voltage Systems: Egyptian Manufacturing & Advance Systems Co. (EMAS), Madkour Industries, 2M Electric Group, Technical Projects Company (TEPCO) and Lectro El Habashy for Electric Works (Lectrobar).
These collaborations are designed to enhance Eaton’s service delivery and market reach, ensuring customers receive tailored, high-quality solutions that meet the specific needs of the Egyptian market.
Customer Experience Centre
The Cairo office will also house Eaton’s second Customer Experience Centre (CEC) in the Middle East, following the successful launch of the first CEC in Dubai in 2023.
“Egypt’s rapid commercial and industrial development presents vast opportunities for us to support our customers with innovative power management solutions. These partnerships will enable us to better serve our clients, enhancing their operational efficiency and sustainability,” asserted Qasem Noureddin, Managing Director, Eaton Middle East.
Eaton’s expansion in Egypt, alongside these strategic partnerships, is part of its broader strategy to capitalize on the region’s economic growth and infrastructure development. The new office and collaborations will enhance Eaton’s ability to deliver localized support and services, reinforcing its position as a leader in power management solutions in the Middle East.
Egypt footprint
“This expansion not only strengthens Eaton’s footprint in Egypt but also highlights our commitment to collaborating closely with local partners,” stated Ahmed Mattar, Country Manager, Eaton Egypt.
As part of its continued growth and expansion in the region, Eaton and Jebel Ali Free Zone (JAFZA) recently signed an agreement to build a new sustainable campus, bringing together Eaton’s Dubai-based commercial, manufacturing, and support functions while providing capacity for growth in the future.
The project will extend Eaton’s research, engineering, and manufacturing capacity and aim to significantly boost Dubai’s capabilities in the advanced manufacturing of electrical and electronic components required to deliver safe and efficient power for several industries. The construction of the facility, covering more than 500,000sqft, will begin in 2025 and is expected to be completed in 2026.
