Inspired by the founder Haji Saeed Lootah, the new brand identity centres on the theme ‘Food is a Blessing’
Al Islami Foods, a leading provider of halal poultry, meat, and snacking products, has unveiled its new brand positioning that embodies the spirit of Emirati culture and the legacy of its founder, Haj Saeed Lootah.
The launch event in Dubai was attended by key partners and distinguished guests. Inspired by the core values of innovation, youth, education, women, love, and fraternity, the repositioning centres around the belief that ‘Food is a Blessing’.
This marks a key milestone, as Al Islami reaffirms its deep-rooted commitment to delivering delicious, halal food that embodies purity and safety. By sharing nourishment and love through every bite, Al Islami aims to create joyful and cherished mealtime experiences for people and reaffirming its commitment to provide premium-quality authentic halal, healthy, and nutritional products, according to a press statement.
Company’s soul
“Our new positioning is more than just a visual refresh; it reflects our company’s soul. We believe that food is a universal vibe that brings people together and nourishes both body and spirit. By aligning our brand with the values of our founder, we are honouring our heritage while also looking forward to a future filled with innovation in halal food production that reaches communities across the world,” affirmed Saleh Abdullah Lootah, Managing Director, Al Islami Foods.
The company’s dedication to quality and safety has earned it recognition as one of the top halal brands globally, securing a coveted position among the Top 5 Halal Products Companies in the Organization of Islamic Cooperation (OIC) in 2023 and being awarded the prestigious title of iHalal Brand of the Year in 2021.
With its renewed focus on the blessing of food, Emirati heritage, and the founder’s values, Al Islami Foods is poised to strengthen its global leadership in providing the broadest range of halal food that is equally nutritious.
A leader in halal foods for five decades, Al Islami Foods is an Emirati brand, with a global presence in the GCC, the Maldives, Yemen and Libya among other countries.
