Drivers are encouraged to drive safely through ‘Safe Driving’ bonuses
Careem Food is bringing its popular ‘Dirhams for Delays’ campaign to Abu Dhabi for the first time, running from September 2 to October 31.
The campaign promises customers AED 1 for every minute a food order surpasses the promised delivery time (ETA), reinforcing Careem’s commitment to reliability and customer satisfaction.
“Our goal with ‘Dirhams for Delays’ is not to encourage speed, but to guarantee precision in our delivery times and enhance customer trust,” stated Jaskaran Singh, VP of Food, Careem.
“Delivery captains are never penalized for late deliveries. Their safety is our top priority, and we have measures in place to ensure they drive responsibly,” he added.
Dedicated app
‘Dirhams for Delays’ was first launched in Dubai in 2023. Delivery Captains use a dedicated app for food and grocery deliveries that does not display ETA information, ensuring there is no incentive to speed.
They are also encouraged to drive safely through Safe Driving bonuses, where 15 Captains receive cash rewards every week in recognition of their commitment to road safety measures.
Launched in Dubai in 2020, Careem Food has quickly grown into one of the region’s leading food delivery platforms, now operating across the UAE, KSA, and Jordan.
With a network of thousands of restaurants and flexible earning opportunities for millions of Captains, the platform continues to expand. Earlier this year, Careem Food launched in Abu Dhabi, with plans to expand further across the region.
