These premium truck tyres are focused sustainability and performance
Goodyear has announced the launch of its latest premium truck line of tyres, the Goodyear EQMAX and EQMAX ULTRA.
The new models were unveiled at the recently concluded IAA held in Hanover, Germany from 16 to 22 September 2024.
Engineered to meet the evolving demands of the transportation industry, these tyres are designed with an emphasis on sustainable material usage, fuel efficiency and versatility, making them well-suited for a wide range of applications, from long-haul to inter-regional routes, according to a press statement.
Performance
With the launch of the Goodyear EQMAX and EQMAX ULTRA, Goodyear introduces a tyre range that aims to support sustainability and performance to meet the current needs of transportation fleets.
As industry regulations further tighten emission standards, the need for introducing new products and solutions has never been greater.
With the introduction of a new tread compound that includes a higher content of silica, the EQMAX and EQMAX ULTRA tyres offer up to 20% better mileage and up to 6% improved rolling resistance compared to their predecessors.
“These new tyres are not just built for today’s needs but are designed with the future in mind, offering versatility and efficiency across a wide range of applications,” remarked Xavier Fraipont, Vice President Commercial, EMEA, Goodyear.
