LIXIL’s regional expansion plans for GROHE align closely with Saudi Vision 2030
GROHE has become the first global sanitary brand to offer products made in Saudi Arabia, with a new manufacturing facility in Dammam dedicated to GROHE brand products.
GROHE is an integral part of the strong brand portfolio of LIXIL, which is a maker of pioneering water and housing products. At an exclusive recent event, the advanced facility developed in collaboration with Zamil Plastic Industries Co., was unveiled to select media.
Expansion plans
LIXIL’s regional expansion plans for GROHE align closely with Saudi Vision 2030, which aims to achieve economic diversification through investments in construction, logistics, manufacturing, and other sectors.
The new manufacturing facility enhances national pride by producing exceptional Concealed Cisterns in the Kingdom, covering an area of more than 26,000 sqm with over 200 employees in its workforce, and has successfully started exporting its first shipment.
“We are proud to share that GROHE has become the first global sanitaryware brand to launch and promote a manufacturing facility in Saudi Arabia. This facility integrates advanced German technology with Saudi expertise, entirely led by local professionals,” stated Fawzi Dernaika, Leader, KSA, LIXIL IMEA.
Service efficiency
“The new facility will enhance service efficiency, speed to market, and environmental standards, significantly improving the overall customer experience. Moreover, localized Concealed Cistern production will support job creation, skills development, and economic growth in the Kingdom,” he added
“We are honoured to partner with GROHE in establishing the first manufacturing facility of its kind in Saudi Arabia. The introduction of advanced German technology through this facility will not only elevate the sanitaryware industry but also significantly enhance the customer experience in the region,” commented Bader Al Sulaim, General Manager, Zamil Plastic Industries Co.
GROHE brand manufacturing facility will adhere to the same global standards and processes that ensure the highest quality and performance for GROHE products worldwide. By following uniform processes and maintaining a commitment to excellence, this manufacturing facility in Dammam will enhance overall customer satisfaction, the press statement concluded.
