Sabre Corporation has announced that Malaysia Airlines, Malaysia’s national carrier, has selected PRISM to power and optimize its corporate segment. By using automated, real-time data insights and trends, PRISM offers advanced data analytics, enabling a more customized travel solution for business customers.
A truly global tool with international customers and data sources, PRISM ingests data from more than 5,000 sources internationally with more than 200 million individual corporate flight bookings in 2023.
PRISM provides uniquely valuable insights and analytics, including robust contract profit modelling and performance reporting, along with more than 350 preformatted reports containing thousands of different data configurations.
Driving growth
“Selecting the right business intelligence solution is essential for enhancing our corporate travel offerings, driving business growth, and boosting revenue while elevating the travel experience for our customers. This is why we’ve chosen Sabre PRISM, to help us achieve these goals by optimizing and streamlining our sales processes,” remarked Ahmad Luqman Mohd Azmi, Chief Executive Officer, Malaysia Aviation Group.
With PRISM, airlines gain a comprehensive view of corporate travel while ensuring Sabre offers PRISM customers 24/7 self-service access to analytics and reporting, as well as in-house technical and development support.
This support ensures accurate and timely data files and enabling custom development support for customers. PRISM ensures competitive corporate account management and enhances the customer experience through better offers based on their unique corporate travel requirements.
“Airlines around the world rely on PRISM for actionable data and analytics and intuitive on-demand reporting to help maximize the value and profitability of the corporate travel segment,” remarked Rakesh Narayanan, Vice President, Airline Sales and Account Management, Sabre.
