Launches its first showroom and unveils four flagship models
Dongfeng Motor Corporation, one of China’s top automotive manufacturers, has officially entered the UAE market with the opening of its first showroom in Dubai. In partnership with MAHY Khoory, Dongfeng introduced four flagship models: the SHINE and SHINE MAX sedans, and the AX7 and MAGE SUVs.
This launch signals Dongfeng’s ambitious expansion into the region, showcasing its commitment to quality, performance, and advanced automotive technology.
The event was Inaugurated by Salahuddin Sharafi, Chairman, MAHY Khoory, and attended by Shabbir Haideri, Group CEO, MAHY Khoory and led by Saj Jabbar, General Manager, MAHY Khoory Automotive Division, and senior officials from the group.
Four models unfurled
During the launch, four models were unveiled to meet diverse consumer needs. The SHINE, a sleek, tech-savvy sedan, features advanced safety systems and premium comfort, ideal for city driving. The SHINE MAX, a luxury sedan, combines high performance with sophistication, targeting professionals. The AX7, a versatile SUV, is engineered for the UAE’s varied terrain, while the MAGE SUV delivers robust capabilities and a dynamic driving experience for cosmopolitan drivers.
“The launch of Dongfeng in the UAE marks a significant milestone for both brands, signalling a transformative moment in the region’s automotive market. These models are designed to offer cutting-edge technology, exceptional performance, and unmatched value for today’s discerning consumers. Together, we are poised to reshape the automotive landscape,” stated Jabbar.
Dongfeng, with over 60mn vehicles sold globally, is known for its expertise in producing high-performance, innovative cars, a press statement concluded.
