A greenfield Frozen French Fries factory to be established in the Kingdom of Saudi Arabia
The Agricultural Growth and Processing Company, a subsidiary of Americana Holding, is set to expand its business operation with a significant US$100mn investment (SAR 375mn) in a Greenfield Frozen French Fries manufacturing plant in Riyadh, Saudi Arabia.
Following a strong three-decade partnership in Egypt with Farm Frites, a global leader in the cultivation of potatoes and production of Frozen French Fries, the new processing factory will be established in Sudair Industrial and Business City.
To commemorate this significant milestone, the Agricultural Growth and Processing Company (Americana and Farm Frites) recently held a lease-signing ceremony with the the Saudi Authority for Industrial Cities and Technology Zones in MODON Headquarters, in Riyadh, in the presence of MODON’s CEO, and hosted a Groundbreaking ceremony.
Collaboration
“This venture was made possible through the vital support and collaboration of key government and institutional partners including but not limited to the Ministry of Investment, the Ministry of Environment, Water, and Agriculture, the Ministry of Industry and Mineral Resources and MODON, each playing a crucial role in our business expansion journey,” stated Mohamed Ali Rashid Alabbar, Chairman, Kuwait Food Company (Americana).
“Among the 100 countries where Farm Frites is present in the world, KSA stands as the fifth largest market globally, reinforcing our commitment to the MENA region and to KSA’s growth and economic diversification,” commented Piet de Bruijne, Owner and Chairman, Farm Frites.
The new facility will be established on a plot exceeding 100,000sqm and will employ cutting-edge equipment and advanced technology to produce Frozen French Fries and other specialty potato products.
Future expansion
The plant is set to be inaugurated in Q1-2026 and will have a total annual production capacity of 70,000 MT during phase one, with plans for future expansion in the future. Upon commencing operations, this will mark the second joint venture partnership between Americana and Farm Frites and with the new facility the company is set to become the largest producers of Frozen French Fries in the MENA region.
“This new facility reinforces our dedication to quality, innovation, and the Kingdom’s potential,” remarked Mohamed Safwat Moustafa, Managing Director, The Agricultural Growth and Processing Company.
