The Carrier’s spectacle at the famed world’s tallest building showcased the country’s famous signature tourist attractions
In a historic first for a Philippine company, Cebu Pacific (CEB), the Philippines’ leading carrier, took over Dubai’s Burj Khalifa with a ‘Fly to Happy, Fly to the Philippines’ video and sound display, celebrating the most iconic reasons to visit the Philippines in 2025.
Projected onto the world’s tallest building, the show captured the warmth and smiles of Filipinos, alongside the natural beauty of the Philippines, including the world-famous beaches of Boracay, Palawan, and Cebu, and breathtaking sites like Mayon Volcano in Legazpi, the famed Chocolate Hills in Bohol, and Mt. Apo in Davao.
“We are proud to share a piece of home on such a grand stage,” affirmed Xander Lao, CEB President and Chief Commercial Officer. “This is a celebration of Philippine pride and an invitation for travellers to connect with the unique beauty, culture, and warmth that our country offers,” he added.
Experience the wonders
Through this campaign, CEB aimed to invite travellers around the world to experience the wonders of the Philippines and offer Filipinos in the United Arab Emirates (UAE) a nostalgic view of home.
CEB operates in over 60 destinations spanning Asia, Australia, and the Middle East. It operates the most extensive network in the Philippines, allowing for the best inter-island connections from hubs in Manila, Cebu, Clark, Iloilo and Davao.
More destinations and higher flight frequency in the Philippines
CEB is the Philippines’ leading airline in the Philippine air transportation industry, offering its low-cost services to more destinations and routes with higher flight frequency within the Philippines than any other airline. The CEB network operates flights out of three strategically placed hubs in the Philippines: Manila, Cebu, and Clark.
CEB currently operates one of the youngest fleets in the world, with its diversified fleet mix of nine Airbus 330s, 35 Airbus 320s, 20 Airbus 321, and 14 ATR turboprop aircraft enabling the widest network coverage in the Philippines, a press statement concluded.
