An initiative to drive sustainability within the aviation industry
Lemon Queen, a French communication agency specializing in the transport and logistics sector, has recently announced the launch of a new Lemon Green concept, its new department dedicated to sustainable communication.
As a committed player in the aviation industry, the agency strives to shift mindsets and encourage responsible practices. In 2020, Lemon Queen introduced WeQare in collaboration with Qatar Airways Cargo, a pioneering programme aimed at giving back to the community.
Since then, the agency has expanded its expertise, undergone training, and matured Lemon Green into a more ambitious project focused on transforming perspectives within the aviation sector—a new milestone in its commitment.
The challenge of communicating about sustainability is real. Having a clear stance on CSR is now essential to inform stakeholders and customers. With multi-year roadmaps, it can sometimes be tough for companies to showcase their immediate actions.
Raising awareness
Simplifying CSR information and enhancing internal communication are crucial for raising external awareness and engaging employees.
“Words can move mountains. At Lemon Queen, we know all about the power of communication in driving change and influencing opinion and see it as our urgent duty to raise awareness about the air cargo industry’s challenges and efforts in ecological transition,” stated Audrey Serdjebi, Chairwoman and CEO, Lemon Queen.
“The desire to work alongside NGOs is a core aspect of Lemon Green’s vision. These partnerships multiply engagement opportunities, amplify the chances of transforming mindsets, and reflect a deep commitment to contributing to the
“By creating Lemon Green, our goal is to lead by example through concrete and measurable actions,” explained Marie Férole, Eco-Responsible Communication Coordinator, Lemon Queen. “Contrary to popular belief, sustainable solutions are not necessarily expensive or complex. There are creative and customized alternatives that can make a real impact,” she concluded.
